Digital tools for multimedia creation

2. Video production tools

Video is a powerful medium because it combines visual and auditory elements into a single message. Advanced tools like Adobe Premiere Pro and Final Cut Pro allow for professional editing with multi-channel footage, color adjustments, audio synchronization, and adding effects. They are used in research projects, documenting fieldwork, or creating promotional films.

Simpler tools like Filmora and CapCut are aimed at a wider audience. They have templates, automatic transitions, and an intuitive interface, so promotional material can be quickly produced as needed. In the context of popularizing science, for example, a scientist can create a short video that explains a complex scientific concept in an accessible way, while the audience can be encouraged to create their own popular science video essays that present research results or explain interesting phenomena from everyday life.