Methodology for Developing a Strategy for Implementing Digital Technologies
4. Methods and techniques for situation analysis, strategy formulation and implementation
4.1. SWOT analysis
The SWOT analysis provides a systematic framework for identifying and understanding the internal strengths and weaknesses, and the external opportunities and threats of an organization, thereby supporting informed strategic planning.
Steps:
- Define the purpose of the analysis.
- Collect relevant data.
- Identify strengths.
- Identify weaknesses.
- Identify opportunities.
- Identify threats.
- Analyze interrelationships.
- Develop the matrix and formulate recommendations [2].
Illustrative example demonstrating the steps of a SWOT analysis:
The organizational team of a higher education institution decided to conduct a SWOT analysis of its digital infrastructure:
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