Action Plan for Implementing Digital Technologies
3. Determining activities to achieve strategic goals
3.6. Step 6: Connecting goals with prospectives
Each operational objective is assigned a label and a corresponding BSC perspective. The four core BSC perspectives are: (1) learning and growth (label L), which includes strategies and operational objectives related to organizational learning processes and organizational growth; (2) internal processes (P), which include strategies and operational objectives related to the organization’s business processes; (3) customer (C), which includes strategies and operational objectives related to clients and users of the organization’s products/services; and (4) financial (F), which includes strategies and activities related to achieving financial performance indicators of business viability. In addition, there is a fifth perspective for non-profit organizations, which relates to vision.
For profit-oriented organizations, the order of perspectives is 1–2–3–4, and for non-profit organizations, it is 4–1–2–3–5.
Labels are numbered within each perspective, starting from 1:
|
Label |
Operational Objective |
Perspective |
|
L1 |
Implement a mentoring program for 100 students |
Learning & Growth |
|
P1 |
Implement an online platform for monitoring student progress |
Internal Processes |
|
P2 |
Conduct four stress management workshops |
Internal Processes |
|
P3 |
Redesign and adopt new procedures for processing student requests |
Internal Processes |
|
F1 |
Raise at least EUR 50,000 through grants |
Financial |
|
F2 |
Develop and implement revised study regulations and price lists |
Financial |
|
F3 |
Submit two complete EU project proposals |
Financial |
|
C1 |
Establish three new partnership programs with industry |
Customer |
|
C2 |
Launch a campaign in collaboration with alumni and increase new student applications by 15 % |
Customer |
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