Action Plan for Implementing Digital Technologies

3.8. Step 8. Strategic map of goals and measures

We can graphically present the matrix of influence among objectives—and then among measures—using strategic maps of objectives and measures. Given that the BSC methodology is broad and the duration of this course is short, from an operational standpoint, we will use an Excel file to create the measurement instrument, which enables straightforward operationalization of strategic objectives. In that Excel file, all objectives will have a direct impact on the strategic objective. This refers to Worksheet 5 of the Excel file used for the overall project assignment in the e-course.