Formulating a Targeted Educational Message

4. Adaptation of Language and Tone to the Target Audience

An educational message should be designed according to the characteristics of its target group: age, prior knowledge, learning context, and linguistic habits. For example, when addressing beginner-level students, it is recommended to use simpler vocabulary, specific examples, and a friendly tone (Bates, 2015). In contrast, for advanced learners, more specialised terminology and a problem-based approach may be appropriate.

In line with the Digital Education Action Plan 2021–2027 (European Commission, 2020), digital learning materials should be inclusive, accessible, and culturally sensitive, in order to support engagement and a sense of belonging among all students, especially in online environments.