Title: About the topic Digital Transformation
Course: Strategic Planning for Digital Technology Implementation > Section: Digital Transformation

The topic Digital Transformation provides, in a theoretical sense, the basic theoretical foundations related to digital transformation, including its characteristics, maturity determinants, types of digital change, and the role of different stakeholders in the process of digital transformation within higher education institutions. In a practical sense, participants are expected to select and analyze examples of business processes that represent the application of digital technologies. Learning outcomes at the level of this thematic unit are as follows:

- explain the concept of digital transformation and distinguish it from digitalization and automation (2/understanding);
- describe the key characteristics of digital transformation in the context of education (2/understanding);
- describe the dimensions of digital maturity of an educational institution (2/understanding);
- differentiate the roles of various stakeholders in the process of digital transformation (4/analysis);
- explain the importance of digital culture and infrastructure in transformation processes (2/understanding).

At the beginning of this topic’s analysis, answer the following question:

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To become familiar with the content of this topic and better understand the key concepts, watch the video lesson on key concepts of digital transformation in higher education institutions (duration: 6 minutes).

Transcript

	Welcome to this video lesson on digital transformation. In today's complex and rapidly changing world, digital technologies are no longer just a support to business. They're shaping it. The same applies to education. In this video, you will learn what digital transformation is and how it differs from digitalization and automation, what the key elements of digital maturity are, what changes digital transformation brings, and how these changes manifest in higher education. Digital transformation is a deep strategic change within an organization driven by digital technologies. According to the European Commission, it is the integration of digital technology into all aspects of business, fundamentally changing how an organization creates value. Unlike digitalization, which refers to converting analog content into digital form or automation, which optimizes existing processes, digital transformation involves redesigning business models, culture and organizational structures. In the context of higher education, digital transformation represents a fundamental change in how knowledge is delivered, developed and evaluated. The first key characteristic of transformation is comprehensiveness. It encompasses the entire organization. It connects processes, tools, and people into one, flexible, digitally aware, whole. Second digital transformation is user-driven. The goal is to create a better, faster, and more personalized experience for those the organization serves, whether they're students, employees, or citizens. Agility is also crucial — transformed organizations quickly adapt to change. They don't wait for perfect solutions, but learn as they go continuously testing new ideas. Organizational culture plays a key role. Without openness to collaboration, innovation, and change, digital transformation remains just an idea on paper. There is also data awareness. Organizations that can use data for decision making, respond faster, plan more effectively, and provide greater value. And of course, technology, artificial intelligence, cloud services and digital tools are powerful, but only if used strategically. Digital transformation is not a project that ends. It is an ongoing process of adaptation, learning, and growth. Determinants of digital transformation maturity refer to elements that indicate an institution's digital maturity. Maturity can be assessed through several dimensions. According to the DigCompOrg framework and other relevant models, these include vision and leadership, digital competencies of teachers and students, pedagogical approaches in digital environments, digital infrastructure, data management, and analytics, and organizational culture and readiness for change. Institutions that have developed these elements more easily, adopt and sustainably integrate new technologies into their operations. It is common for universities to define their own transformation indicators by adapting the DigCompOrg framework to their specific perspectives on digital transformation. Transformation also includes various types of digital change. It usually progresses in stages - often started with the digitalization of existing content and processes, such as moving from paper documents to digital databases, or introducing online teaching platforms. The next step is optimization, redesigning processes to make them more efficient in digital environments, for example, by introducing electronic grade books or online exam registration. The next level is innovation, creating entirely new approaches to teaching, research and collaboration that would not be possible without digital technologies such as student progress tracking systems or the use of artificial intelligence in learning. The most significant changes are disruptive. For instance, when institutions shift to fully flexible study programs or develop massive open online courses (MOOCs). When discussing digital transformation in higher education, it is important to distinguish between what it brings to institutions and what it demands from them. In higher education, digital transformation brings personalized learning through analytics and adaptive systems, hybrid and flexible teaching models, digital assessment tools, including automated tests and peer review, and increased access to resources and collaboration through digital platforms. On the other hand, digital transformation requires professional development for teaching staff, investment in infrastructure, and the creation of strategies that include all stakeholders from management to students. In conclusion. Digital transformation is not just a technical challenge or a one-time project. It is an opportunity for higher education institutions to redefine their societal role, improve the quality of education, and better respond to the needs of current and future generations of students. The key to success lies in ensuring that the change is not only technological, but also human in how we learn, work, and collaborate. I hope this video has helped you better understand the concept of digital transformation and inspired you to reflect on what it means for your professional environment.


After watching the video lesson, answer the following question:

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After becoming familiar with the topic and reflecting on the ways digital technologies are integrated into everyday operations, it is time for a deeper analysis. Within the book Digital Transformation in Higher Education – Fundamentals and Perspectives, you will explore the topic in greater detail, while in the forum Analysis of the Application of Digital Technologies for the Selected Higher Education Institution, you will discuss various examples of digital technology application in higher education institutions (the examples will also be documented in Worksheet 1, prepared in Excel for the project activity). Finally, test your knowledge on this topic in the quiz.