Areas of the Digital Technology Implementation Strategy

The area of stakeholder engagement and communication encompasses the ways in which a higher education institution involves various interest groups — students, teachers, administrative staff, partners, and the general community — through the use of digital tools and platforms. The strategy in this area defines goals related to two-way communication, stakeholder participation in decision-making, and promoting collaboration.

Examples:

• The University of Zagreb, Faculty of Electrical Engineering and Computing, conducts online stakeholder panels on digital projects to engage the academic community in shaping strategic initiatives [27].
• The University of Melbourne uses chatbots and digital platforms to communicate with alumni and students, providing support and collecting feedback [28].
• Lund University developed the CampusConnect app, which encourages student and staff participation in the academic community through notifications, surveys, and forums [29].

Current strategic trends include the development of comprehensive digital communication channels, the use of analytics to monitor user engagement, and the introduction of participatory digital tools for community involvement in strategic decision-making [38].