Methodology for Developing a Strategy for Implementing Digital Technologies

User needs analysis enables an understanding of the actual requirements and expectations of students, staff, and other stakeholders, ensuring that the digital transformation strategy is aligned with their needs and real conditions.

Steps:

1. Identification of stakeholder groups.
2. Design of the questionnaire.
3. Implementation of the survey.
4. Analysis of results.
5. Recommendation of improvements.
6. Preparation of the report [10].

Illustrative example of applying user needs analysis:

The Department for Digital Services Development at the university conducted a survey among students (n=300) and staff (n=50) to gather insights on existing digital tools. Through focus groups, the main needs were identified: an intuitive mobile interface, regular technical support, and the integration of virtual classrooms with the learning management system. Based on the results, the proposal was to develop a mobile application for course access, introduce weekly technical workshops, and integrate Zoom and Teams directly through the existing learning management system.