8. Defining strategic initiatives and strategic goals

Strategic initiatives are the key areas of action for achieving the mission and vision, identified through gap analysis. Strategic goals are concrete, measurable intentions within each initiative and follow the SMART criteria to enable clear evaluation.

Good goals follow the SMART criteria (specific, measurable, achievable, relevant, and time-bound) to enable clear progress evaluation. In practice, institutions typically have 3–5 strategic initiatives, each containing 5–10 goals.

The table contains examples of strategic goals from four Croatian and four international higher education institutions.

Table: Examples of strategic initiatives and goals

Higher Education Institution

Number of initiatives/areas

Number of goals

Example goals

Source

Josip Juraj Strossmayer University of Osijek

7

40

Align the general objectives of all lifelong learning programs with the University’s mission and strategic goals, and with economic and social needs.

Develop a stimulating multidisciplinary research environment to achieve scientific excellence and fully leverage the University’s research potential.

[11]

Faculty of Electrical Engineering and Computing (FER), University of Zagreb 

5

5 strategic and 25 specific goals

Provide high-quality education and raise the standard of students.

Increase scientific excellence and strengthen innovation activities.

Encourage research collaboration with industry and entrepreneurship to transfer research results into innovative commercial activities.

[12]

Faculty of Education and Rehabilitation Sciences (ERF), University of Zagreb 

4

4 strategic and 13 specific goals

Raise scientific excellence; strengthen collaboration with industry; increase the relevance, quality, and efficiency of studies; strengthen social responsibility.

[13]

Faculty of Economics, University of Osijek

4

4 strategic and 17 specific goals

Ensure high quality and recognizability of study programs in economics and business economics with learning outcomes that enable the development of competencies aligned with environmental demands and qualification standards.

Strengthen research productivity and excellence by empowering and encouraging research and mentoring capacities, with the aim of generating new scientific insights and knowledge transfer.

Develop the Faculty as an important factor in the economic and social development of the environment, and in improving the quality of life in the community, through cooperation with external stakeholders and the education of responsible and competent citizens sensitive to the needs of the community in which they live.

[14]

Illinois Institute of Technology (IIT), USA

4

26 SMART goals

Increase the number of undergraduate students to 4,000.

Increase the total number of students on campus to 8,000.

Increase first-year full-time student retention into the second year to 95 percent.

[15]

University College London (UCL), United Kingdom

7 (Delivery areas)

4

Increase interdisciplinary research excellence and enhance real-world impact on the key societal challenges selected by our community, through the creation and application of new knowledge.

Equip our graduates to be leaders and agents of change in an uncertain future; make access to our education easier, more student-centered, easier to navigate, and less bureaucratic for all parties.

[16]

University of Sheffield, United Kingdom

4 pillars

12 priorities

We will launch the University’s first multi-million-pound fundraising and engagement campaign to grow and diversify philanthropic income and help create a sense of belonging and participation among our staff, students, and alumni.

We will create a positive environment that supports and encourages the well-being of our staff and students, while empowering individuals to take responsibility for their own well-being.

[17]

The Ohio State University, USA

5

5 strategic and 16 sub-goals

Develop and manage resources and relationships to attract and retain a diverse, excellent faculty, staff, student body, and alumni in support of the College’s educational, creative, and engagement goals.

Foster an inclusive work and learning environment and promote respectful dialogue on pressing societal issues.

[18]

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