Visibility of scientists

Popular science writing is becoming an increasingly important tool for expanding the visibility and relevance of scientific work. By publishing articles in popular journals, on online portals, or on their own blogs, scientists communicate with audiences outside the academic world. This builds public trust in science and brings complex topics closer to the public in an understandable and accessible way.

The advantages of this approach are multiple: scientists gain greater media recognition, their research becomes more visible to potential partners from the economy, and students and citizens better understand the role of science in society. Writing blogs or participating in podcasts and video presentations can significantly contribute to a researcher's personal branding and highlight them as an expert in a particular field.

These forms of communication require language adaptation – instead of technical terms, clear, descriptive, and understandable formulations are used. In this way, scientists not only broaden the visibility of their own work, but also actively contribute to the scientific literacy of society.