Example of SWOT analysis tools

Examples of questions for a SWOT analysis of a higher education institution

When conducting a SWOT analysis in an academic environment for, for example, a higher education institution, it would be useful to ask questions tailored to each of the four elements:

Strengths analysis questions

• What qualities of our study program or institution do students value most?
• What makes us better than other higher education institutions?
• What are our most important competencies and specialties?
• What resources (human, infrastructure, academic) do we have that competing institutions do not?

Weakness analysis questions

• What is the biggest dissatisfaction for students or partners?
• What are the most common complaints or problems in teaching, research, or administration?
• Why do some students decide to enroll in another institution or discontinue their studies?
• What processes or practices could we improve?
• What are our biggest obstacles in achieving academic goals?
• What do competing institutions offer that we do not?

Opportunity analysis questions

• How can we improve the quality of teaching and student support?
• What forms of communication and promotion attract the most interest of potential students?
• How to additionally include and retain existing students and alumni?
• Are we using existing resources (teachers, infrastructure, digital tools) in the most effective way?
• Are there funds, mobility programs or partnerships that we haven't taken advantage of yet?
• What new forms of teaching or research are most promising?

Threat analysis questions

• What external factors (e.g. legislative changes, demographic trends) could negatively impact our development?
• How strong is the competition between domestic and foreign universities and faculties?
• Are there any regulatory or administrative obstacles that can make it difficult for us to do business?
• How does the economic and social situation affect enrollment policy and funding?
• What are the risks associated with the institution's reputation?